How do I install Phoenix tracking pixel?
Same as every other tracking pixel. It's one line of code, which needs to be included in every subpage you want to track. You can do it either within your CMS, via tag manager or manually.
How do I export the audiences?
Phoenix performs rating of your visitors in real-time and sends the results as custom dimensions into your Google Ads/Analytics and Facebook Ads account via their tracking pixels. Only step left is to create audiences based on those, as described here.
What are the minimum audience sizes to start a campaign?
Currently, for Google Display Network the minimum is 100 people, for Google Search and Facebook Ads it's 1 000.
How long do people remain in the audiences?
Based on membership duration setting on side of your ad accounts. Facebook allows 1 - 180 days, Google 1 - 540 days. Default for both is 30 days.
Can I add people who visited my page in the past to and audience?
Google Ads allow using users' data up to 30 days in the past. Therefore, u can use smart_audience and interest_score parameters for 30 days in the past (if our pixel was already installed and the custom dimension integration completed).
However, all data collected since the installation of tracking pixel are used to evaluate the interest score and behavioural patterns of each visitor.
GDPR? Does your pixel track any personal data?
This webpage and most of our clients use tracking pixels of Google and Facebook too, please refer to their documentation to more info and opt-out methods.
Do I need to acquire user's consent to track his interactions on web?
Yes. We strongly advise our customers not to run Phoenix pixel's snippet before acquiring the consent of user, while informing him about the usage of his data (and it's sharing with 3rd party companies like DreamLabs, Google, Facebook etc. according to their respective privacy policies) and allowing him to opt-out.
How is the data secured?
Whole Phoenix codebase follow "security by design" principle. All data is stored in secured virtual servers and access to them is granted to no one unless necessary.
Encryption of all communication and logging every attempt to access the data is a necessity.
How to opt-out?
Our customers are advised to allow random identifier (the only thing connecting user with his anonymized data) to be deleted via a button on their site. They can implement it by deleting the a_mt_code key from browser's local storage and cookies.
To remove your consent with tracking your activity on this webpage, click here.